Some physicians will start getting samples of GENERICS
Here's a new twist. Some physicians will start getting samples of GENERICS...instead of expensive new brand-name drugs.
Promoting generics can save big bucks...just a 1% increase in the use of generics nationally would save over $1 billion each year.
The company behind this is Merck-Medco...the huge managed care pharmacy benefits company owned by Merck Pharmaceuticals.