innovative approaches are being used to gather your patients' names for marketing purposes

June 1998

Some innovative approaches are being used to gather yourpatients' names for marketing purposes.

That's why drug companies often want you to pass along couponsand newsletter subscriptions to patients.

When Cardizem was going off patent, the manufacturer offeredpatients a free publication called Cardisense. 66% of Cardizempatients PLANNED to switch to the new generic...only 25% of thepatients who got the company's magazine ACTUALLY switched brands.

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