There's now an alternative to Rx EMLA cream called ELA-Max

There's now an alternative to Rx EMLA cream called ELA-Max...which is OTC and just as effective.

Many kids use EMLA (lidocaine/prilocaine) cream when getting blood drawn or starting IVs. It's applied at least 60 minutes beforehand to numb the area.

ELA-Max (4% lidocaine) cream has a liposomal delivery system that improves absorption compared to other topical lidocaine products.

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