change drug promotions to physicians
May 2002
Increased pressure will change drug promotions to physicians.
The gov't is looking into the situation...AMA is pushing their own guidelines...and now the drug industry has just adopted guidelines that promise to reign in lavish gifts, dinners, and entertainment...and the "consulting fees" to attend CME conferences.
The drug industry spends $13 billion per year marketing to physicians...plus $2.5 billion advertising to consumers.
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