change drug promotions to physicians
Increased pressure will change drug promotions to physicians.
The gov't is looking into the situation...AMA is pushing their own guidelines...and now the drug industry has just adopted guidelines that promise to reign in lavish gifts, dinners, and entertainment...and the "consulting fees" to attend CME conferences.
The drug industry spends $13 billion per year marketing to physicians...plus $2.5 billion advertising to consumers.
Get concise, unbiased advice for effective drug therapy, plus CE/CME
Prescriber Insights: APRN includes:
- Cutting-edge advice about new medications and how they fit into practice
- Unbiased, evidence-based, 100% free of financial support from the pharma industry written by your peers
- Side-by-side comparisons of drugs by class or disease state, plus FAQs, pros/cons, and simple recommendations
Already a subscriber? Log in
Volume pricing available. Get a quote