Colgate Total

January 1998

    You'll see LOTS of ads for Colgate Total. It's the first toothpaste FDA approved to prevent gingivitis...and prevent cavities.

    Regular fluoride pastes don't reduce plaque or gingivitis.

    Stannous fluoride (Crest Gum Care) works slightly better against gingivitis...but not enough to get the ADA seal of approval. It can also stain teeth brown.

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