Be Prepared for Questions About Medication Prices in TV Ads
July 2019
Patients may ask about drug prices popping up on TV ads...due to a new gov't rule aimed to increase prescription cost transparency.
Ads will need to disclose the wholesale acquisition cost (WAC) when it's $35 or more for 30 days or a typical course for most Rxs.
This list price must appear in a "legible textual statement" at the end of TV ads...not radio or print ads. But expect creative variability in font size and duration...and pushback from manufacturers.
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